Selling

Attract Buyers with Curb Appeal

 

Sixty seconds is all buyers need when they see your home.  They decide whether or not they want to go inside.  You need to make certain you turn them on before they enter.  Trimming trees and bushes is important.  Pressure washing the driveway, front walk, house and patio should be on the list.  Clean and paint the front door since buyers wait at the front door while the agent opens the lockbox.  If you are selling your home in the Spring, add colorful flowers.  Clean the windows inside and out.

 

Simplify and Declutter

 

Go through all your furniture and closets with a discerning eye.  “Less is best!”  You might begin by renting a Pod to store items you would be using in your move.  Packing some items now, will allow more space in your home or closets making your home feel larger and organized.  If you have a pet, clean carpets, air out the house and open the windows.  Clean drapes if they have a pet odor.

 

A Pre-Inspection

 

It is imperative if you think an inspection will uncover items needing repair to do the repairs now instead of later.  Fix your home first before it goes on the market.  Make the appropriate repairs now and not when the buyer’s inspector points then out.  It costs less to fix things before the buyer’s inspector comes.  Bring in the electrician to make certain electrical panel is updated.  If your toilet runs, bring in a plumber to fix it now.  Showing buyers the invoices of all recent work is a good idea.

 

Price it Right

 

Don’t look at the recently listed homes to come up with a price.  Look at the recently sold homes.  Buyers will not overpay for a home.  If you price your home too high, you will have to lower the price and it will hurt you.  Overpriced homes that stay on the market for 90-120 days are extremely difficult to sell.

 

Hire a Marketing Specialist

 

Today’s buyers begin their search online.  To sell a home this Spring, hire a realtor who uses professional photos, a virtual tour and a vibrant description available on various websites.  Buyers are using tablets and mobile phones in their home search, so marketing materials should be easy to navigate from those devices.

I prepare my marketing materials as soon as possible and when the home is ready, blast them out to over 200 websites as well as agents in the surrounding areas of the home.   Sellers can also market their homes themselves through their own social media or employee newsletter.